Zhong Guo Jing Ying Bao·2025-11-17 13:16Core Insights - The "Treasure City" initiative by JD Travel has officially launched its second phase in Sanya, offering limited-time promotions such as 1 yuan tickets to 5A scenic spots and 199 yuan hotel deals, aimed at attracting nationwide tourists [1][2] - The collaboration between JD Group and the Sanya municipal government is highlighted as a significant partnership that enhances Sanya's tourism and economic development through e-commerce, logistics, and digital technology [1] - The "Treasure City" program, initiated in September 2025, aims to identify unique cities with quality tourism resources, providing benefits to JD users while integrating platform resources and marketing capabilities for a new model of tourism collaboration [1][2] Group 1 - The launch of the "Treasure City" plan in Sanya is a testament to JD Travel's supply chain innovation capabilities [2] - JD aims to leverage its supply chain infrastructure and AI technology to redefine travel products, pricing, and services, enhancing consumer travel experiences [2] - Future plans include exploring more "Treasure Cities" to inject new vitality into local tourism economies with creative product offerings [2]