2 1 Shi Ji Jing Ji Bao Dao·2025-11-17 13:27Core Insights - KFC has partnered with Meituan's "Pin Hao Fan" to develop new meal sets, including the Chinese Guokui Burger and Huangmen Chicken Rice, priced at 10.9 yuan and 14.9 yuan respectively, attracting significant consumer interest [1][4] - The trend of "group ordering for takeout" is gaining popularity among younger consumers, prompting both domestic and international fast-food brands to explore this cost-effective dining model [1][4] - Meituan reports that "Pin Hao Fan" has surpassed 35 million daily orders and has over 270 million users, with more than 5,000 restaurant brands participating [4][5] Industry Trends - The number of well-known brands operating on "Pin Hao Fan" has increased by 64% year-on-year, with merchants experiencing a 30% growth in orders and a 20% reduction in operational costs after joining [4][5] - "Pin Hao Fan" is recognized as the fastest-growing innovative product in the industry over the past five years, providing a reliable growth path for restaurant brands [4] - The platform's unique model, which focuses on standard meal sets and centralized delivery, allows merchants to create popular dishes and achieve economies of scale [4][5] Brand Collaborations - KFC and other brands like Haidilao and Luckin Coffee are actively collaborating with "Pin Hao Fan" to develop new products tailored for the platform [1][4] - Successful collaborations have been noted, such as the partnership between Laoxiangji and "Pin Hao Fan," which sold over 2 million units of a customized dish in six months [5] - The "Wanjia Brand" initiative launched by "Pin Hao Fan" aims to support 10,000 well-known restaurant brands with resources for traffic, joint customization, and brand support [4]