飙升110%！气温“断崖式”下跌，这些消费热热热

Core Viewpoint - The recent drop in temperature in Chengdu has led to a surge in "warm consumption," with increased demand for hot pot, tea, and heating appliances, indicating a shift in consumer behavior towards winter-related products and services [1][6]. Group 1: Consumer Behavior - The cold weather has resulted in a 40% increase in customer traffic at hot pot restaurants and tea houses, with reservations nearly doubling compared to previous weeks [3][6]. - Families are increasingly dining out, with over 50% of customers in tea houses being families, leading to an average of 200 customers per day, a 40% increase from before [3][6]. - Restaurants are adapting by expanding service hours and increasing staff to accommodate the rising number of patrons [3][5]. Group 2: Retail Trends - Sales of heating appliances in Chengdu have surged by 110% year-on-year since late October, making it the second-highest in the country, with heaters being the most popular item [6][8]. - The "Double 11" shopping festival has seen a notable increase in sales of winter-related products, including pet heating blankets and warm clothing, reflecting a shift in consumer priorities towards comfort and warmth [6][8]. - Physical retail stores are experiencing a significant uptick in sales of winter apparel, with sales of down jackets and thermal underwear increasing by over 30% [8].