2 1 Shi Ji Jing Ji Bao Dao·2025-11-17 13:53Core Insights - JD.com founder Liu Qiangdong announced the launch of an independent JD Takeout app and JD Review, promising that the review platform will "never be commercialized" [2][5] - This move intensifies competition in the local lifestyle service market, establishing a "three-way battle" among JD.com, Meituan, and Alibaba [2][7] Summary by Sections JD Takeout App Launch - The independent JD Takeout app was created to address user difficulties in finding the takeout service, enhancing convenience for frequent users [3] - The app features a quality life section on its homepage, including sub-channels for food, hotels, products, and activities [3] JD Review Platform - JD Review aims to extend quality trust from product retail to local lifestyle services, establishing a comprehensive evaluation system based on real user feedback [5] - The platform's first initiative, "JD True List," employs an "AI full network evaluation + repurchase + user blind test" model to ensure authentic reviews [8] Competitive Landscape - JD Review's entry creates a competitive equilibrium with Meituan's Dazhong Dianping and Alibaba's Gaode Map, both of which have also claimed to avoid commercialization [6][7] - The review system is designed to eliminate issues like paid rankings and inflated scores, which have plagued the industry [8] User and Merchant Benefits - Users benefit from diverse platforms offering more reference points, while merchants gain fair exposure without the need for paid promotions, encouraging a focus on service quality [9] - The combination of the independent app and review platform enhances user engagement and strengthens JD.com's competitive position in the instant retail sector [9]