2 1 Shi Ji Jing Ji Bao Dao·2025-11-17 14:01Core Insights - JD Group's founder Liu Qiangdong announced the launch of an independent JD Takeout app and JD Review, emphasizing a commitment to "never commercialize" the review platform, aiming to differentiate itself in the competitive local service market [1][2] Group 1: JD Review and Market Positioning - JD Review completes JD's critical landscape in local life evaluation, presenting content in a visual format while maintaining a clear stance against commercialization, which includes rejecting paid listings and score manipulation [2][5] - The entry of JD Review creates a competitive landscape alongside Meituan's Dianping and Alibaba's Gaode Map, establishing a three-way competition in the local service market [4][6] Group 2: Evaluation Mechanism and User Engagement - JD Review's first initiative, JD True List, utilizes a model based on AI evaluations, repurchase data from over 700 million active users, and blind testing by 100,000 "truth-seeking officials" to ensure objective assessments of food quality [5][6] - The focus on genuine user feedback and the commitment to avoid commercialization aims to enhance user experience and provide fair exposure opportunities for small businesses, contrasting with the commercialized models of competitors [5][6] Group 3: Industry Implications - The competition in the local service market has shifted from mere traffic acquisition to building trust systems and collaborative ecosystem scenarios, indicating a more intense rivalry among the three major players [7] - The combination of the independent takeout app and JD Review is expected to enhance user engagement and solidify JD's competitive position in the instant retail sector against Meituan and Alibaba [6][7]