毕马威报告：2025年前三季度中国美妆零售额达3288亿元

Core Insights - The "beauty economy" is emerging as a significant growth area in China's consumer market, driven by emotional value and personalized solutions [1] - According to KPMG's report, the total retail sales of consumer goods in China reached 36.6 trillion yuan in the first three quarters of 2025, a year-on-year increase of 4.5%, while cosmetics retail sales reached 328.8 billion yuan, growing by 3.9% [1] - The Chinese beauty market demonstrates remarkable resilience despite macroeconomic fluctuations and rational consumption trends [1] Industry Trends - The beauty industry in China is characterized by a clear trend of "import contraction and export growth," with high-value categories and emerging markets acting as dual engines for data growth [1] - Exports of beauty cosmetics and personal care products from China increased by 10.3% year-on-year in the first nine months of 2025, with a continuous narrowing of the trade deficit [1] - Emerging markets, particularly Southeast Asia and Russia, are showing strong performance, with the Indonesian market growing by over 36% [1]