Group 1 - The 15th National Games and the Special Olympics are generating significant consumer interest, with licensed retail stores experiencing high foot traffic and popular products becoming hard to find [1] - The event has introduced over 2,800 licensed products across 20 categories, with more than 500 offline retail stores and over 70 online stores in Guangdong province, achieving total sales exceeding 680 million yuan [5] - The sales performance of sports goods stores has increased by approximately 80% compared to the same period last year, indicating a growing consumer focus on the professionalism and functionality of sports products [7] Group 2 - The retail sales of sports and entertainment products in Guangdong province have seen a year-on-year increase of 32.2% in the first three quarters of this year, with emerging sports like pickleball experiencing sales growth exceeding three digits [8] - A new product was developed for the Guangzhou Pickleball Open, with supply proportions increasing by 30% in preparation for the 15th National Games [10]
全运会引爆文创、体育用品消费！部分产品“一件难求”
Sou Hu Cai Jing·2025-11-17 14:56