2 1 Shi Ji Jing Ji Bao Dao·2025-11-17 15:14Core Insights - The founder of Tuozhu Technology, Tao Ye, revealed in a social media post that DJI has invested in a 3D printing company, indicating a strategic interest in the growth potential of consumer-grade 3D printing technology [1][3] - The consumer-grade 3D printing market is experiencing significant growth, with a 60% price drop in printers over the past three years, making them more accessible to consumers [2][4] - Tuozhu Technology leads the market with a projected revenue of 5.5 to 6 billion yuan and a net profit close to 2 billion yuan for 2024, while its competitors are also seeing substantial growth [4][5] Market Dynamics - The entry price for consumer-grade 3D printers has decreased to under 2,000 yuan, supported by improved software tools that lower the creative barrier for users [2] - The global shipment of entry-level 3D printers is expected to exceed 1 million units by Q1 2025, with Chinese suppliers contributing 95% of this volume [3][4] - The competitive landscape has shifted from fragmented competition to a market dominated by a few Chinese brands, particularly in Shenzhen, which has become a hub for 3D printing innovation [3][4] Company Performance - Tuozhu Technology, along with three other Shenzhen companies, holds 90% of the global market share for entry-level 3D printers, earning the nickname "Four Little Dragons of Shenzhen" [3][4] - In Q1 of this year, Tuozhu's revenue reached 2 billion yuan, indicating strong performance and market demand [4] - Smart派, another player in the market, is projected to achieve sales of 1.6 billion yuan and ship 550,000 units in 2024, showcasing rapid growth in the entry-level segment [5] Competitive Landscape - The 3D printing industry is evolving from a niche market to a mainstream business, with applications expanding into education, customized toys, and small part manufacturing [4][5] - The industry is characterized by a focus on product quality, with companies needing to excel in hardware, software, and content ecosystems to maintain competitive advantages [6][7] - The establishment of user communities and ecosystems is crucial for enhancing customer loyalty and driving repeat purchases, as seen with Tuozhu's MakerWorld platform [7][8] Future Outlook - The 3D printing sector is expected to face intensified competition, with companies preparing for challenges ahead [9] - The rapid assembly capabilities and responsiveness to market changes in Shenzhen's manufacturing environment contribute to the competitive edge of local firms [8]