“Oh Buy NIKE (NKE),” Says Jim Cramer

Core Insights - NIKE, Inc. (NYSE:NKE) is currently facing challenges in its turnaround efforts, particularly in the Chinese market, which accounted for 15% of its revenue in fiscal year 2025 [2] - Jim Cramer expresses confidence in CEO Elliott Hill's ability to lead the company through its difficulties, suggesting that any improvement in the Chinese market could aid in this turnaround [2][4] - Despite Cramer's optimism, he acknowledges that the turnaround process is difficult and may not yield immediate results, indicating that now may not be the right time to invest in NIKE [4] Company Performance - NIKE has been struggling against competition from cheaper domestic brands in China, impacting its revenue [2] - Cramer noted that the stock price of NIKE fell during his discussion, questioning the market's reaction to the company's ongoing turnaround efforts [2] - The company is undergoing a challenging transformation similar to other brands like Starbucks, but Cramer believes that success is possible in the future [4] Investment Perspective - While there is potential for NIKE as an investment, there is a belief that certain AI stocks may offer better returns with lower risk [4] - Cramer encourages investors to consider the long-term potential of NIKE, despite the current challenges [4]