门槛100万 大米先生不再执着纯直营

Core Viewpoint - The Chinese fast food brand "Dami Xiansheng" is shifting from a pure direct sales model to a partnership model, aiming to expand its market presence and fill gaps in high-demand areas like Beijing and Shanghai, following the example of its parent company, Xiangcunji Group [1][3][4]. Group 1: Company Strategy - Dami Xiansheng has officially announced a recruitment notice for partners, breaking its direct sales-only approach established since its founding in 2011 [1]. - The first batch of partnerships will cover 13 provinces and cities, focusing on high-tier cities and underdeveloped markets [3]. - The selection criteria for partners include alignment with corporate philosophy, good reputation, and significant resource and financial capabilities, with a minimum startup capital of 1 million yuan [3]. Group 2: Market Context - The Chinese rice fast food sector dominates the market, holding a 91.8% market share, with the market size expected to reach 277 billion yuan in 2024, growing at 10.1% year-on-year [4]. - The competition in the rice fast food sector is intensifying, with other dining brands entering the market through various strategies, including introducing sub-brands and meal options [5]. Group 3: Challenges and Opportunities - The average consumer price in the rice fast food sector is declining, which poses operational challenges for companies [6]. - Dami Xiansheng's transition to a partnership model could leverage the resources of partners to quickly fill market gaps and reduce operational costs through the supply chain advantages of Xiangcunji Group [5]. - The company needs to maintain quality control and management during rapid expansion, and should consider building a digital management platform to enhance operational efficiency [6].