“日排千桌”的烤匠进军上海，凭什么被上海商业视为“客流密码”？

Core Viewpoint - The company KAOJIANG is accelerating its national expansion after establishing a strong foothold in Beijing, with plans to enter the competitive markets of Shanghai and Xi'an, showcasing confidence in its replicable business model [1][13]. Group 1: Performance in Beijing - KAOJIANG has achieved impressive results in Beijing, maintaining a monthly revenue per square meter of approximately 12,000 yuan, with peak turnover rates exceeding 10 times [1][4]. - The brand's operational efficiency is supported by a detailed operational system, allowing it to handle high customer traffic effectively [4][6]. Group 2: Product Differentiation - KAOJIANG focuses on a differentiated product strategy, emphasizing traditional spicy grilled fish while innovating with new dining experiences and creative desserts [6][8]. - The brand has successfully adapted its offerings to meet the evolving preferences of young consumers, enhancing the dining experience to include social and celebratory elements [8][20]. Group 3: Expansion Strategy - KAOJIANG's expansion strategy involves a dual-city approach, targeting both Shanghai and Xi'an simultaneously, reflecting confidence in its business model's adaptability [13][15]. - The brand's selection of locations is based on matching its brand identity with target customer demographics, with significant interest from young consumers in potential store locations [15][20]. Group 4: Young Consumer Engagement - KAOJIANG's primary customer base consists of trend-conscious young individuals aged 18-29, which aligns well with the vibrant shopping environment of Shanghai [16][20]. - The brand has generated significant buzz among young consumers, evidenced by a voting campaign for its store location that attracted over 40,000 participants [16][20]. Group 5: Economic Impact - KAOJIANG's presence in shopping centers is expected to drive foot traffic, potentially increasing overall customer visits by over 15% [22][25]. - The brand's late-night offerings align with the growing night economy, contributing to extended operational hours and increased sales during evening hours [22][25].