卢伟冰:今年是小米大家电出海元年,目前看反馈非常不错

Core Insights - Xiaomi has launched its Mijia Smart Refrigerator on October 30 and the Mijia Washer-Dryer Combo on November 17 in Spain, marking a significant step in its overseas expansion of home appliances [1] - The company views 2023 as the inaugural year for its home appliance internationalization, with positive feedback observed so far [1] - Xiaomi aims to establish 10,000 overseas Xiaomi Home stores within five years, positioning new retail as a "highway" to global users, enhancing brand premiumization and the globalization of its "people, vehicles, and home ecosystem" [1] Summary by Categories Product Launches - Xiaomi introduced the Mijia Smart Refrigerator on October 30 and the Mijia Washer-Dryer Combo on November 17 in Spain [1] Strategic Goals - The company has set a target for 2025 to mark the year of internationalization for its home appliances and new retail, with plans for automotive expansion by 2027 [1] - Xiaomi plans to build 10,000 overseas Xiaomi Home stores within five years to facilitate its global outreach [1] Market Feedback - Initial feedback on the new product launches has been very positive, indicating a successful entry into the overseas market for home appliances [1]