美国关税成本激增超10倍，沙发出海先锋敏华控股面临利润挑战

Core Viewpoint - Despite being an early mover in overseas markets, the parent company of "Chivas" sofas, Minhua Holdings, is experiencing revenue pressure as reflected in its latest semi-annual financial report for the fiscal year 2025/2026, showing a decline in total revenue and challenges from global economic conditions [1] Financial Performance - Total revenue for the first half of the fiscal year reached HKD 8.241 billion, a year-on-year decrease of 2.7% [1] - Gross profit was HKD 3.25 billion, showing a slight decline of 0.91% year-on-year [1] - Net profit increased slightly to HKD 1.206 billion, with a year-on-year growth of approximately 1% despite the revenue decline [1] Market Challenges - The company faces multiple pressures including global economic slowdown, rising trade protectionism, and a slowdown in consumer recovery in China [1] - The domestic market revenue declined by 6% to HKD 4.74 billion, marking the largest drop among all markets [2] - The number of dealer stores decreased to 7,040, a net reduction of 327 stores since March [2] Strategic Adjustments - The reduction in store numbers is expected to improve operational efficiency in the long term, although it may impact short-term sales [2] - The company is adjusting its store layout strategy to enhance foot traffic, conversion rates, and sales [2] - Management believes that the domestic sofa retail market has reached a bottom, with signs of improvement in sales revenue [2] Overseas Market Performance - North America remains a core overseas market, with revenue reaching HKD 2.16 billion, a slight increase of 0.3% [3] - Revenue from other regions including Indonesia, India, Australia, and South Korea grew significantly by 22.6% to HKD 400 million [3] - Overall overseas revenue reached HKD 3.303 billion, an increase from HKD 3.257 billion year-on-year [3] Product Strategy and Innovations - The company has optimized its product structure, enhancing competitiveness in overseas markets through the sale of iron frames and smart furniture components [4] - This segment has high added value and aligns with overseas market trends, helping to offset declines in traditional sofa exports [4] - A subsidiary, Ruimai Technology, is seeking to list on the New Third Board, focusing on the fast-growing segment of functional sofa frames [4] Impact of Tariffs - The imposition of tariffs by the U.S. on Vietnam has significantly increased the cost of exports to the U.S., with tariffs rising from HKD 6.651 million to HKD 78.826 million, a year-on-year increase of 1,085.2% [4] - The share of tariff costs in total revenue has increased from 0.1% to 1%, highlighting the impact of tariff changes on the company's performance [4]