双线联动串南北 2025沈阳都市圈冬季游主题推介活动热力绽放

Core Insights - The article discusses the "Winter Tourism Promotion Event" held in Shenyang, which aims to enhance winter tourism in the Shenyang metropolitan area by connecting southern and northern cultural experiences [1][3]. Group 1: Event Overview - The event took place from November 11 to 14, featuring a dual-line promotion strategy that connects the southwestern city of Chengdu with the northern city of Harbin, showcasing the cultural and scenic diversity of the Shenyang metropolitan area [1]. - The promotion involved collaboration among Shenyang and seven other cities and one district, creating a strong promotional matrix to enhance the overall influence and competitiveness of winter tourism in the region [3]. Group 2: Strategic Partnerships - During the event, strategic cooperation agreements were signed between Shenyang Tourism Association and tourism associations from Chengdu and Harbin, indicating a commitment to deeper collaboration in areas such as customer exchange, market promotion, and information sharing [3]. Group 3: Customer Engagement Initiatives - The event featured attractive "cultural tourism gift packages" aimed at engaging the target market, including tickets to popular attractions, accommodation vouchers, and transportation tickets, effectively enhancing visitor interest [4]. - Interactive experiences and immersive consultations were provided to showcase the diverse cultural tourism ecosystem, which includes elements like ice and snow activities, local customs, wellness, and cuisine [5]. Group 4: Interactive Marketing Approach - The event utilized a unique marketing approach by bringing "Shenyang's snow" to Chengdu, allowing local citizens and tourists to experience northern charm firsthand, thus fostering emotional connections between the two regions [7]. - The immersive street interactions transformed traditional marketing into a two-way engagement, creating a new bridge between the city and the public [7]. Group 5: Collaborative Development - A joint meeting on November 13 focused on collaborative development within the Shenyang metropolitan area, emphasizing resource sharing, interconnected routes, and brand co-creation [8]. - Participants discussed various topics, including customer exchange, festival collaboration, and cultural product development, aiming to establish a solid foundation for future joint promotions and industry collaboration [8].