Core Insights - The report indicates a significant increase in consumer spending on experiences and luxury products, which now accounts for 38% of total expenditures, ranking third after daily expenses and education, health, and quality of life [1] Consumer Spending Trends - The top three categories for experiential spending are entertainment, dining, and travel, reflecting a shift in consumer perception of experience consumption as a "necessity," particularly among the younger generation and high-income groups earning over 200,000 Thai Baht per month [1] Education, Health, and Quality of Life Expenditures - 44% of respondents attribute increased spending on education, health, and quality of life to a focus on longevity and welfare, with over half of the respondents planning to retire at age 60 [1] Retirement Savings Goals - The average retirement savings target for ordinary consumers is set at 3.9 million Thai Baht, while high purchasing power groups aim for an average of 10.5 million Thai Baht [1] Financial Management Recommendations - The bank advises consumers to systematically plan their financial management to maintain retirement living standards and address unexpected expenses, including preventive health budgets, diversified investments, and insurance [1]
体验消费成泰国新生代新宠
Shang Wu Bu Wang Zhan·2025-11-18 03:15