《新京报》全面推进系统性变革：内容更加深度化 垂类更加精细化

Core Viewpoint - The core focus of the event is the systemic transformation of mainstream media, which is deemed essential for survival and development in the current rapidly changing media landscape [1][4]. Group 1: Five Commitments - The company emphasizes the importance of "Five Commitments" to guide its transformation, which includes upholding mainstream values, professional spirit, rational stance, open attitude, and humanitarian sentiment [2][3]. - The commitment to mainstream values aims to enhance public policy and address social issues through impactful reporting, as evidenced by award-winning investigative reports [2]. - The professional spirit is reflected in the establishment of specialized research institutes to improve content quality and authority [2]. - The rational stance focuses on increasing the originality and depth of high-traffic content, targeting a high-quality audience [3]. - The open attitude promotes collaboration with government entities to enhance public governance and address societal challenges [3]. - The humanitarian sentiment is demonstrated through various public welfare initiatives aimed at supporting individuals and communities [3]. Group 2: Seven Measures for Transformation - The company plans to implement seven measures to deepen its systemic transformation, focusing on organizational structure, content production, dissemination strategy, technological empowerment, resource integration, evaluation, and talent strategy [5][6]. - A new organizational structure will combine "large center" and "small studio" systems to enhance efficiency and responsiveness [6]. - The company aims to reduce simple information dissemination and focus on in-depth reporting, with a budget of 5 million yuan allocated for rewarding quality content [6][7]. - There will be a focus on creating vertical brands and IPs targeting younger audiences, enhancing engagement through tailored content [7]. - Resource integration will be prioritized to improve service capabilities, including video, consulting, data, and integrated marketing services [7][8]. - The application of AI in content production will enhance user experience and streamline processes, with initiatives like "AI + Video" and "AI + Data" [8][9]. - The company will refine its talent structure to include specialized roles in new media, ensuring a skilled workforce for future challenges [9].