AI漫剧广告投放激增

Core Insights - AI Manhua has emerged as a new content category pursued by short drama creators this year, with Douyin's marketing service platform, Juyuan Engine, recently doubling its daily advertising expenditure [2][3] - The short drama industry experienced rapid growth last year, but has faced increased competition this year, leading to a decline in revenue for many production companies [3][4] - AI Manhua production costs are significantly lower compared to traditional short dramas, with AI potentially improving production efficiency by 50% to 80% [6][7] Industry Overview - The number of products related to Manhua/Anime micro-dramas exceeds 19,000, with over 4,000 products having been advertised in the last 30 days [3] - Only 20% of short drama works are currently profitable, with most needing to achieve over 40 million views to be considered successful [4] - The production cost for Manhua is reduced from 2,000-5,000 RMB per minute to 1,000-2,500 RMB with AI [6] Company Strategies - Kuaishou is actively entering the AI Manhua space, having launched the first AIGC short drama and is investing significant resources into collaboration with AIMCN institutions [6][7] - Douyin remains the primary platform for AI Manhua creators, while Kuaishou's user base for AI Manhua has reached over 4 million within six months [7] - The most profitable approach for AI Manhua currently is to publish on Douyin, while Kuaishou is still viewed with caution by many production companies [7]