玛莎拉蒂“骨折式”降价54万？ 直逼小米理想…网友：就买个三叉戟车标

Core Insights - Maserati is experiencing a significant decline in sales, prompting drastic price reductions on its Grecale Folgore SUV model, which is now priced at 358,800 yuan, a 54% discount from the original price of 898,800 yuan [3][5][7]. Sales Performance - Maserati's sales in China peaked in 2017 at 14,400 units, but are projected to drop to 1,228 units in 2024, representing a 71% year-over-year decline [9]. - In the first five months of this year, Maserati sold only 384 units in China, a 44% decrease compared to the same period last year [9]. - The brand's import sales in May were particularly low, with only 107 units sold in the Chinese market [9]. Market Positioning - The Grecale Folgore is positioned against the Porsche Macan electric version, but with the recent price cuts, it now competes in the 300,000 to 400,000 yuan range, entering a market dominated by new energy vehicle manufacturers like Xiaomi, NIO, Li Auto, and Aito [5][7]. - The drastic price reduction has attracted a mix of local and out-of-town customers, indicating a potential shift in consumer interest towards more affordable luxury options [5]. Dealer Strategies - Maserati dealers have implemented aggressive pricing strategies to manage local inventory, with significant discounts on both electric and fuel models [7]. - Reports indicate that several Maserati dealerships in Zhengzhou have closed, reflecting the brand's struggles in maintaining a retail presence [9]. Financial Health - Maserati is reportedly facing financial difficulties, with the Stellantis Group's CEO acknowledging the brand's losses and the potential for future sale discussions, although these have been denied by the group [9].