西贝旗下一餐饮管理公司拟注销

Core Viewpoint - Beijing Xibei Changxing Huanyu Catering Management Co., Ltd. has announced a simplified cancellation notice, indicating operational challenges within the company and the broader Xibei brand [2] Group 1: Company Overview - Beijing Xibei Changxing Huanyu Catering Management Co., Ltd. was established in December 2020 with a registered capital of 2 million yuan, focusing on catering management and food sales [2] - The company is 60% owned by Inner Mongolia Xibei Catering Group Co., Ltd., which was founded in 2017 and has a registered capital of over 89.9 million yuan [2] Group 2: Operational Challenges - Since October, Xibei has closed nearly 10 stores across multiple locations due to operational adjustments, which the company claims are normal in the restaurant industry [2] - Following public criticism regarding the use of pre-prepared dishes, Xibei experienced a significant drop in customer traffic, with daily revenues falling by 1 million yuan on September 10 and 11, and an estimated drop of 2 to 3 million yuan on September 12 [3] Group 3: Recovery Measures - In response to the operational challenges, Xibei implemented several promotional activities, including a "Xibei Treats You to Dinner" campaign, offering 100 yuan vouchers for in-store purchases from September 24 to October 8 [3][4] - Following these initiatives, reports indicated a resurgence in customer traffic, with stores experiencing queues again by the end of October [4]