西贝回应门店一线全员涨薪

Core Viewpoint - The ongoing impact of the "Xibei and Luo Yonghao dispute" has led to negative public sentiment affecting frontline employees, prompting Xibei to implement various measures to support and compensate its staff [1][2]. Employee Compensation and Support - Starting from September, Xibei has increased salaries for frontline employees by an average of 500 yuan per person per month, in response to the negative publicity [1][2]. - Xibei has established a "委屈奖" (compensation award) for employees who faced online harassment, alongside psychological counseling for affected staff [1]. - The monthly bonus system has been adjusted, allowing employees to earn between 300 to 800 yuan based on performance assessments starting in October [2]. Employee Engagement and Recognition - Xibei has initiated a "Most Beautiful Xibei Person" award, with 4-6 winners per store each month receiving bonuses of approximately 400-800 yuan, depending on store profitability [2]. - The company is also implementing a "skills bonus" program, rewarding employees for acquiring additional service skills with a monthly bonus of 300 yuan per badge [2]. Store Performance and Customer Experience - Xibei allocates over 10 million yuan monthly for "competition rewards" to incentivize stores that excel in customer experience and food safety [3]. - Specific stores, such as the one in Beijing's Blue Harbor, received bonuses of 1,000 yuan per person, totaling 41,500 yuan in October [3]. - Xibei has committed to not reducing staff hours or laying off employees during this period, focusing instead on training and improving service quality [3]. Customer Retention Strategies - To recover customer traffic, Xibei has implemented measures such as lowering prices on certain dishes and distributing 100 yuan vouchers [3]. - There has been a noticeable recovery in customer traffic at Xibei's physical locations, with increased seating rates observed since October [3].