推动“好房子”建设，招商蛇口在高交会发布品质标准新范式

Core Insights - The 27th China International High-Tech Achievements Fair (C³ Future Architecture Conference) was held in Shenzhen, where the "Good House Quality Standards" by China Merchants Shekou became a focal point, attracting over 400 representatives from government, industry, and the supply chain [1][3] Industry Trends - The transition from "housing for all" to "quality housing" in China's housing construction is set for 2025, with the concept of "Good House" included in the government work report for the first time, and the "Good House Residential Construction Standards" implemented on May 1 [4] - Enhancing residential quality and services is crucial for the real estate industry to return to its core and achieve high-quality development, as emphasized during the conference [4] Company Initiatives - China Merchants Shekou, as the first company to launch the "Good House" product, showcased its practical achievements in translating national policies into executable and perceptible living solutions, providing an innovative model for high-quality development in the real estate sector [3][4] - The "Good House+" quality standard system was released, summarizing 46 years of experience in the living space sector, aiming to contribute a model for industry transformation [6] - The quality standard system includes three main value propositions: "Smart and Safe Quality Home," "Naturally Harmonious Aesthetic Home," and "Long-lasting Community Home," covering seven dimensions and 485 technical modules [6] Practical Applications - Six benchmark projects, including Beijing's "招商序," Chengdu's "锦城序," and Xi'an's "玺," have been established as the first samples of the new standards [8] - In Shenzhen, three strategic new products are set to launch in key locations, with the "招商玺" project embodying the concept of "A Home for a Lifetime," integrating top global design resources [8] - A themed exhibition area at the conference provided a tangible understanding of the "Good House" concept, showcasing the seven quality standards and the practical applications of the 485 technical modules [8]