千问对标ChatGPT，AI开启入口之争丨小白商业观

Core Insights - Alibaba officially launched the "Qianwen" project on November 17, aiming to enter the AI-to-C (consumer-facing AI) market with the public beta of the Qianwen App, which is based on the advanced open-source model Qwen3, competing directly with ChatGPT [2] - The competition among top tech giants in China and the U.S. has shifted to the next phase, focusing on the battle for the "super entrance" to the AI world, similar to the rise of mobile internet [3][4] - The ultimate goal for AI players is to create a "super application" that can integrate various life services and become an indispensable tool for users, rather than just a smart toy [5][6] Industry Dynamics - The competition is characterized by two main fronts: the "engine war," which focuses on the capabilities of large models, and the "entrance war," which emphasizes how to productize AI capabilities to meet user needs [4][5] - The success of AI applications will depend on building a closed-loop ecosystem that combines models, tools, and scenarios, rather than just the number of model parameters [5][6] - Major AI companies are increasingly aware of this dynamic, with OpenAI and Google also working to integrate their AI models into broader ecosystems, while Alibaba leverages its existing e-commerce and cloud computing ecosystem in China [5][6] Future Outlook - The competition for the "super entrance" is not only about market value but will also shape the global technology landscape for the next decade, with companies racing to establish their positions [6]