Ren Min Ri Bao Hai Wai Ban·2025-11-18 07:40Group 1: Chinese Beverage Brands - Chinese beverage brands such as Bawang Chaji, Mixue Ice City, Nayuki, and Heytea are expanding internationally, leveraging a "culture + product" model to stand out in overseas markets [2] - Bawang Chaji's stores in Malaysia feature design elements like wooden furniture and ink wash wall decorations, creating a "Chinese aesthetic" ambiance [2] - The popularity of Chinese milk tea in Malaysia is attributed not only to taste but also to brand image, aesthetic representation, and cultural innovation [2] Group 2: Chinese Cultural Influence in Vietnam - Chinese historical dramas have gained significant popularity in Vietnam, with many young viewers actively discussing and engaging with the content [3] - Vietnamese youth are increasingly interested in Chinese culture, as evidenced by the formation of clubs dedicated to watching Chinese historical dramas [3] - The themes of loyalty, filial piety, and national sentiment in Chinese dramas resonate deeply with Vietnamese audiences [3] Group 3: Chinese Toy Brands - Chinese toy brand Pop Mart has opened 10 stores in major UK cities and plans to add 12 more by the end of 2026, indicating strong market expansion [4] - The brand Miniso has seen a significant increase in sales in the UK, with one blind box selling every three minutes, leading to a 63% sales growth over the past year [5] - Chinese toys are increasingly incorporating cultural elements, with brands like 52TOYS achieving success in Thailand through unique designs based on Chinese cultural symbols [5] Group 4: Market Trends and Consumer Engagement - The rise of Chinese trendy toys has created a fashion wave, appealing to emotional needs of consumers, which is a departure from traditional Chinese brands focused on electronics and automobiles [5] - The success of these brands in international markets highlights a new trend in cultural exchange and consumer engagement through innovative product offerings [5]