Yanghe(SZ:002304) Xin Lang Cai Jing·2025-11-18 07:38Core Viewpoint - The article highlights the strong performance of Yanghe Co., Ltd. in the first half of the year, despite the challenges faced by the liquor industry, emphasizing the company's focus on quality and brand strength [1] Financial Performance - Yanghe Co., Ltd. reported a revenue of 14.796 billion yuan and a net profit of 4.344 billion yuan for the first half of the year [1] - The company achieved a gross margin of 76.2%, an increase of 1.1 percentage points year-on-year [1] Market Strategy - The company is focusing on its core products and key markets, particularly in Jiangsu province, where it generated 7.121 billion yuan in revenue [1] - Yanghe has increased its number of distributors in the domestic market to 3,010, up from the beginning of the year, while the number of distributors outside the province stands at 5,599 [1] Marketing and Product Development - Yanghe launched the seventh generation of its "Sea Blue" product and introduced a high-value "Yanghe Daqu" light bottle wine, achieving over 10,000 pre-sales within 48 hours [1] - The company is leveraging "sports marketing + cultural IP" collaborations to enhance brand recognition [1] Industry Outlook - Analysts believe that while the liquor industry is undergoing a cyclical adjustment, the long-term value of Yanghe Co., Ltd. remains intact [2] - The company is expected to stabilize its operations in the domestic market while gradually improving its performance in the provincial markets [2] - Yanghe's strong brand and channel network, along with its production capacity, are seen as key competitive advantages for future growth [2]