科技助力，湖北随州盘活文旅大棋

Core Viewpoint - The city of Suizhou is undergoing a comprehensive cultural and tourism transformation, aiming for "breakthrough" growth in regional tourism competition through the integration of core scenic upgrades, innovative business models, and creative rural consumption, responding to national initiatives to boost cultural and tourism consumption [2][4]. Scenic Area Upgrades - Suizhou Museum, a national first-class museum, has completed a comprehensive upgrade, featuring over 8,900 square meters of exhibition space and showcasing more than 1,600 precious cultural relics through immersive experiences using VR and AR technologies [4][7]. - The integration of three major attractions—Suizhou Museum, the Emperor Yan Shennong Scenic Area, and the Tomb of Zeng Hou Yi—is planned for 2025, aiming to create a unified cultural tourism area and achieve national 5A scenic area status [7][10]. Innovative Business Models - Suizhou is leveraging its reputation as the "Mushroom Capital of China" by developing industrial tourism, allowing visitors to witness the intelligent production process of mushrooms at local factories [8][9]. - The city is also focusing on the "special vehicle + cultural tourism" model, with the local economy seeing significant growth in the RV sector, which is expanding at an annual rate of 35% [10]. Creative Rural Consumption - The Thousand-Year Ginkgo Valley, known for its ancient ginkgo trees, has been upgraded to offer year-round attractions and is set to become a global hub for ginkgo research and cultural exchange [11]. - The area has developed a diverse range of high-end accommodations and experiential activities, promoting a "big leisure, slow life" concept [11].