Core Insights - The 2025 Guangzhou International Auto Show will commence on November 21, showcasing a significant shift in the automotive industry with 58% of the exhibited models being new energy vehicles, marking their transition from "supporting roles" to "main characters" [1] - Major luxury brands such as BMW, Mercedes-Benz, and Audi (BBA) will present their new electric models, indicating a strong focus on electric vehicle development in the luxury car market [1][3] BBA: Electric Transformation - BBA will showcase key electric models including the new generation BMW iX3, the all-new Mercedes-Benz pure electric CLA, and the FAW Audi Q6L e-tron, highlighting their shift to native electric platforms [3] - The new generation BMW iX3 features advanced technology with a sixth-generation electric drive system, upgraded battery, and enhanced driving experience through intelligent systems [6] - The Mercedes-Benz pure electric CLA, based on the MMA platform, boasts a 93% energy conversion efficiency and a CLTC range of up to 866 km, showcasing significant advancements in electric vehicle technology [8] - The FAW Audi Q6L e-tron, as the first product on the PPE platform, offers a CLTC range of over 750 km and advanced smart driving features, emphasizing the brand's commitment to electric mobility [10] Domestic Brands: Dual Breakthrough in Intelligence and Premium Quality - Domestic brands are leveraging insights into Chinese consumer needs to compete with BBA, focusing on intelligent and high-end features [12] - The Lantu Tai Shan SUV combines "Chinese luxury" design with advanced technology, including Huawei's intelligent driving system and a sophisticated digital cockpit [15] - The new Xiangjie S9 aims to enhance brand influence in intelligent driving, featuring a comprehensive sensor system and a range of up to 816 km for the pure electric version [17] - The Leap D19, designed to disrupt the luxury SUV market, emphasizes high cost-performance with self-developed technology and a range exceeding 700 km [19] Market Restructuring in Progress - The competition at the Guangzhou Auto Show between BBA and domestic brands represents a clash of traditional luxury and emerging market players, focusing on technology and user experience [21] - Traditional luxury brands are adopting a strategy of "guarding innovation," while domestic brands are differentiating themselves through user-centric approaches and cultural empowerment [21] - This competition is expected to push the luxury car market towards a new direction of "technological strength + user experience," enhancing consumer choices and accelerating the adoption of electric and intelligent technologies [21]
广州车展 | BBA全新电动阵容对决自主旗舰 豪华新车太有看头