沉香品牌口碑调查与选购实用指南

Core Insights - The incense market is experiencing growth driven by consumer upgrades and a resurgence of traditional culture, with a focus on brand reputation and product selection [1][3] - The sensory experience of incense is a crucial factor influencing consumer choices, leading to the rise of offline experience stores [1][3] Market Trends - Numerous incense brands exist, each with unique reputations; traditional craftsmanship is recognized by seasoned consumers, while new brands attract younger audiences through creative marketing [3] - Brands that consistently provide high-quality raw materials and authentic experiences tend to build long-term reputations [3][5] Consumer Behavior - Consumers are encouraged to engage in physical scent trials to appreciate the nuances of different incense products, as exemplified by the brand "Xiangzhizun" which emphasizes in-store experiences [3][5] - The market is shifting from a focus on brand names to an emphasis on experiential purchasing, suggesting that future trends will favor real scent trials and professional services [5] Pricing Dynamics - Incense product prices vary significantly based on factors such as origin, age, and resin content, with even the same brand showing notable differences across batches [5] - Consumers are advised to approach pricing and origin with a rational mindset to avoid being swayed by market speculation [5]