Core Insights - Huazhu Group reported a hotel revenue of 30.6 billion yuan in Q3 2025, representing a year-on-year growth of 17.5% [1] - The group's total revenue reached 7 billion yuan, an increase of 8.1% year-on-year, with adjusted net profit at 1.52 billion yuan, up 10.8% [1] - Adjusted EBITDA for the quarter was 2.5 billion yuan, reflecting an 18.9% increase year-on-year [1] Financial Performance - The total number of operating hotels globally reached 12,702, a 17.1% increase year-on-year, with total rooms at 1,246,240, up 17.3% [1] - In Q3, Huazhu opened 749 new hotels in China, marking a record high for the year, bringing the total operating hotels in China to 12,580 and total rooms to 1,220,297 [1] - The number of hotels awaiting opening stands at 2,727 [1] Strategic Focus - Huazhu continues to focus on economy and mid-scale hotels, aligning with consumer trends for high cost-performance [1] - The company is enhancing its competitive advantage through a series of refined management measures, including coordinated pricing and promotional controls [1] Operational Metrics - In Q3, Huazhu's average daily rate (ADR) was 304 yuan, occupancy rate (OCC) at 84.1%, and revenue per available room (RevPAR) at 256 yuan, all showing positive trends [2] - These metrics reached 100.9%, 99.2%, and 99.9% of the levels seen in the same period of 2024, indicating a successful balance between scale and lean growth [2] Membership and Direct Sales - The Huazhu membership program saw a 17.3% year-on-year increase, surpassing 300 million members, making it the largest globally [2] - Membership bookings increased by 19.7%, totaling over 66 million nights, accounting for 74% of total bookings [2] - Future plans include enhancing member benefits, expanding points usage, and deepening cross-industry collaborations to strengthen direct sales capabilities [2]
华住集团三季度营业额同比增长17.5% 全球在营酒店突破1.27万家