寻找标杆创新案例，“2025食品饮料行业创新案例”征集正式启动

Core Insights - The annual "Food and Beverage Forum" by Daily Economic News has evolved from a ranking mechanism to a focus on "innovation cases," emphasizing the value and practical significance of innovation in the food and beverage industry [1][3] - The Chinese food and beverage market reached a scale of 284.54 billion yuan in the first half of 2025, with a year-on-year sales growth of 5.8% and a volume increase of 7.8%, indicating a steady growth trend [1][6] - The industry is experiencing nuanced changes, with trends like "pre-prepared dishes" showing a compound annual growth rate of over 20%, despite consumer concerns about safety and flavor authenticity [1][2] Industry Trends - Consumer demands are shifting towards healthier options, with terms like low-sugar, low-calorie, and high-protein becoming essential in daily life [2] - There is a growing interest in clean ingredient lists, with many new brands using their ingredient transparency as a value proposition to influence consumer purchasing decisions [2] - The food and beverage industry is moving away from reliance on single blockbuster products, focusing instead on multiple value dimensions and breakthroughs [2] Innovation Case Collection - The "2025 Food and Beverage Industry Innovation Case Collection" aims to recognize outstanding innovative practices from the past year, focusing on product innovation, brand marketing innovation, and ESG (Environmental, Social, and Governance) practices [3][4] - The collection is open to all industry stakeholders, including brand owners, manufacturers, and supply chain entities, ensuring that all innovations contributing to industry advancement are acknowledged [4][6] - The initiative seeks to document the innovation trajectory of the industry and share successful experiences to shape the future landscape of the food and beverage sector [3][8]