Ge Long Hui·2025-11-18 09:15Financial Performance - In Q3 2025, Weibo's net revenue was $442.3 million, a decrease of 5% year-over-year, or a 4% decrease when adjusted for fixed exchange rates [1] - Advertising and marketing revenue amounted to $375.4 million, down 6% year-over-year, or a 5% decrease when adjusted for fixed exchange rates [1] - Value-added services revenue reached $66.9 million, an increase of 2% year-over-year, with no change when adjusted for fixed exchange rates [1] - Operating profit was $117.3 million, with an operating margin of 27% [1] - Net profit attributable to Weibo shareholders was $221.1 million, with diluted earnings per share of $0.83 [1] - Non-GAAP operating profit was $132 million, with a non-GAAP operating margin of 30% [1] - Non-GAAP net profit attributable to Weibo shareholders was $110.7 million, with non-GAAP diluted earnings per share of $0.42 [1] Strategic Developments - The CEO expressed satisfaction with the progress of Weibo's intelligent search, indicating improvements in user product offerings and the transformation of the homepage information flow to enhance user content consumption [2] - There was strong growth in user scale and search volume for Weibo's intelligent search in Q3, which contributed to an overall increase in platform search volume [2] - The company reinforced its content marketing advantages and improved the conversion rates of information flow advertisements [2] - Weibo is enhancing the application of artificial intelligence technology throughout the advertising process to further improve monetization efficiency [2]