3 6 Ke·2025-11-18 09:14Core Insights - The AI glasses market is experiencing a paradox of high sales growth alongside high return rates, indicating a disconnect between consumer expectations and product performance [1][2] - Major tech companies are entering the AI glasses space, but many products are perceived as "geek toys" rather than mainstream consumer items, leading to disappointment among users [2][3] - The industry faces significant challenges, including technological limitations, fragmented supply chains, and unclear use cases, which hinder widespread adoption [8][9] Market Dynamics - Nearly 70 manufacturers are competing in the AI glasses market, with product prices ranging from 999 yuan to 3999 yuan, covering various functionalities such as audio interaction and near-eye display [2][3] - IDC reports that global smart glasses shipments reached 4.065 million units in the first half of 2025, a year-on-year increase of 64.2% [2] - Despite impressive sales figures during events like Double 11, high return rates (up to 50% on platforms like Douyin) reveal underlying consumer dissatisfaction [2][3] Technological Challenges - The industry struggles with the "impossible triangle" of achieving lightweight design, long battery life, and high performance in AI glasses [9][13] - Current battery life for most products ranges from 4 to 7 hours, but actual usage often results in significantly reduced performance due to active features [9][11] - The lack of a unified performance evaluation standard exacerbates consumer frustration, as many products fail to meet user expectations [8][14] Competitive Landscape - Major players like Xiaomi and Baidu are adopting different strategies, with Xiaomi focusing on affordability and Baidu emphasizing localized features [5][7] - Cross-industry collaborations are intensifying competition, with companies like Shanjiji Technology offering low-cost options to capture the budget market [7][8] - The market is characterized by a rush to release products without adequate development time, leading to poor user experiences and high return rates [8][14] Future Outlook - The resolution of the current industry challenges hinges on achieving a "triple resonance" of technology, market demand, and ecosystem collaboration [17][19] - The path to success may mirror the evolution of smartphones, requiring breakthroughs in core technologies and the establishment of a cohesive industry ecosystem [17][19] - Stakeholders, including consumers and manufacturers, must exercise patience and focus on refining products and understanding user needs to foster long-term growth [19]