Core Insights - BMW Group has officially launched its self-developed AI platform "GAIA" in China, marking a significant step in redefining the value of AI across its business sectors [1][3] - The launch of the "GAIA" platform is a key implementation of BMW's 360-degree AI strategy announced in March, which aims to deeply integrate AI technology into the entire value chain [1] Group 1: Platform Features and Benefits - The "GAIA" platform significantly lowers the application threshold for AI technology, enabling widespread access and use among employees, regardless of their technical background [4] - It offers self-service, low-code generative AI services, allowing users to quickly create applications in a secure and compliant environment [4] - Employees can create self-service applications, efficiently utilize existing solutions, and manage departmental knowledge assets, enhancing both user and creator roles [4] Group 2: Integration and Compliance - The platform integrates BMW's innovative solutions with external AI technologies, ensuring a diverse value creation approach without reliance on a single large language model provider [4] - BMW emphasizes responsible AI usage, with an integrated management framework to ensure compliance with safety regulations and to maintain data consistency and integrity [4] Group 3: AI Implementation and Future Plans - The "GAIA" platform is being actively explored in R&D, production, supply chain, and customer service, advancing BMW's AI transformation [6] - At the Shenyang production base, AI solutions are fully applied in quality control and spare parts management, laying a solid foundation for high-quality production [6] - BMW has been a pioneer in AI application in the Chinese market since 2018, with the "BEACON" platform serving as a foundational technology for the new "GAIA" platform [6][7] Group 4: Industry Impact - BMW is building an AI ecosystem that spans R&D, production, operations, and services, initiating a new paradigm of "human-machine collaboration" [7] - The transition from AI 1.0 to AI 2.0 signifies a leap towards a comprehensive AI framework that can serve as a reference for the automotive industry's intelligent transformation [7]
加速构建AI生态体系，宝马在华推出自研AI智能体平台“盖亚”