思宾格Biospringer：低温肉肠狂掀消费热潮，领跑态势一骑绝尘

Core Insights - The low-temperature sausage market is experiencing significant growth due to rising consumer health awareness and demand for food safety and quality [1][3] - The market size for low-temperature meat products in China increased from 290.7 billion yuan in 2017 to 434.8 billion yuan in 2020, with a CAGR of 14.35%, and is projected to reach 708.64 billion yuan by 2027 [3] - Low-temperature sausages are gaining popularity, accounting for about one-third of the low-temperature meat market, driven by health trends and convenience [3] Group 1: Market Demand and Growth - The low-temperature meat products utilize pasteurization, preserving the natural structure and components of meat, making them easier to digest and retaining more nutrients [3] - The frozen sausage segment is leading the market with over 31% market share and significant year-on-year growth [3] - Factors such as increased health consciousness, faster lifestyles, and the rise of kitchen appliances like air fryers are contributing to the popularity of low-temperature sausages [3] Group 2: Product Innovation and Trends - Companies are focusing on product innovation to capture market share and meet diverse consumer needs [4] - Health attributes are becoming core selling points, emphasizing quality ingredients, fat-to-lean ratios, and clean labels [5] - There is a trend towards unique and adventurous flavors to cater to consumer demand for novelty, with brands introducing flavors like spicy crayfish and black truffle [6][7] Group 3: Flavor and Customization - Brands are exploring local and international flavors, creating products that resonate with regional tastes while being adaptable to global preferences [7] - The market is seeing a shift towards personalized nutrition solutions, with products targeting specific consumer needs such as high protein and low burden for fitness enthusiasts [8] Group 4: Ingredient Innovation - The use of Biospringer yeast extract is becoming a key solution in enhancing the health and flavor profile of meat products, allowing for reduced salt content while improving taste and texture [9] - Examples of yeast extract applications include enhancing the flavor of mini spicy sausages and smoked chicken breast products [10] - The low-temperature sausage market is rapidly evolving, with ongoing innovations aimed at meeting diverse consumer demands for both taste and health [10]