人民银行北京市分行等部门：持续开展数字人民币促消费、惠民生推广活动

Core Viewpoint - The People's Bank of China Beijing Branch and 12 other departments have issued a plan to enhance and expand consumption in Beijing through financial support measures [1] Group 1: Financial Institutions and Marketing - Financial institutions and card clearing agencies are encouraged to align their annual marketing plans with various cultural, tourism, and business activities in Beijing to enhance promotional effects [1] - The plan emphasizes the importance of joint promotional efforts to create high-quality consumption scenarios and landmarks [1] Group 2: Digital Payment and User Experience - Financial institutions are urged to continuously optimize the user experience of mobile payment apps, particularly for elderly individuals and foreign visitors [1] - There is a push for the stable promotion of digital RMB in consumption sectors such as food, accommodation, transportation, tourism, shopping, and entertainment [1] - Ongoing activities to promote digital RMB for consumption and to benefit the public are highlighted [1]