Core Viewpoint - Zhou Dasheng is transforming its business model by partnering with Wuyou Media to create a new path for digital transformation in the jewelry industry, moving beyond traditional asset and channel-based approaches to meet the evolving demands of consumers [1][2]. Group 1: Strategic Partnership - Zhou Dasheng and Wuyou Media have established a joint venture named "Sanya Zhou Dasheng Wuyou Co-Creation Cultural Technology Co., Ltd." to integrate their strengths in supply chain and content ecosystems [1]. - This partnership is characterized as a deep strategic fusion rather than a simple resource exchange, aiming to create a long-term stable relationship that supports industry innovation [1][2]. Group 2: Digital Transformation - Zhou Dasheng's strategic transformation is positioned as a benchmark for the entire industry, emphasizing a systemic change in the value network rather than just a shift from offline to online [2]. - The company aims to create a comprehensive value chain that connects product development with consumer emotional engagement through seven key business areas, including live streaming, influencer incubation, and cross-border e-commerce [2][3]. Group 3: Industry Impact - The new paradigm established by Zhou Dasheng and Wuyou Media moves away from traditional competition based on channel expansion and price wars, instead focusing on deep integration of supply chain and content to meet consumer demands for cultural narratives and personalization [3]. - This model serves as a reference for traditional industries undergoing digital transformation, providing a replicable "content + supply chain" dual-driven strategy to foster collaborative development [3].
聚焦生态共建 周大生携手无忧重构黄金珠宝业竞争格局