JD(US:JD) Yang Zi Wan Bao Wang·2025-11-18 10:34Core Insights - The "4th Su Xin Consumption Home Appliance and Home Decoration Shopping Season" was launched in Nanjing, focusing on the theme "AI Restructuring, Butterfly Change, Win-Win" to explore transformation paths for the home appliance industry in the AI era [1] - The event aims to stimulate year-end consumer potential through various subsidies and discounts, particularly targeting the autumn and winter home appliance consumption peak [1][2] Group 1: Event Overview - The event was guided by the Jiangsu Provincial Department of Commerce and involved major companies like JD Electronics and A.O. Smith, emphasizing green and smart home appliance consumption trends [1][2] - A total investment of over 300 million yuan was announced by JD Electronics to support the old-for-new exchange program, with an average discount of over 30% [2] Group 2: Marketing and Consumer Engagement - The shopping season features a multi-channel marketing approach, including a launch ceremony, large-scale special events, community actions, and various promotional activities [2] - JD MALL is creating immersive shopping experiences with dedicated areas for laundry care, smart home displays, and climate customization, enhancing consumer engagement [3] Group 3: Industry Insights and AI Empowerment - The Innovation Integration Annual Conference highlighted AI's role in transforming the retail landscape, with industry leaders sharing insights on market trends and consumer behavior [4] - Discussions focused on the shift from functional satisfaction to emotional resonance in consumer preferences, emphasizing the importance of scenario creation and interaction [5]