专访澳门招商局主席谢永强：以多元文化构筑澳门会展独特竞争力

Core Insights - The non-gaming tourism consumption in Macau reached 58.25 billion MOP in the first three quarters of 2025, marking a 3.6% year-on-year increase, with exhibition attendees showing a notably high per capita spending of 4,398 MOP, significantly above the average level [1][2] Group 1: Development Foundations of the Exhibition Industry - The exhibition infrastructure and talent pool in Macau are improving, with multiple high-quality venues and training programs established to support various international events [2] - International cooperation networks are being strengthened, with closer ties to global exhibition organizations like UFI and ICCA, enhancing Macau's participation in the international exhibition market [2] - Brand development has seen success, with 11 local exhibition brands recognized by UFI and 33 international conferences acknowledged by ICCA in 2024, increasing the industry's influence [2] Group 2: Government Support and Initiatives - The government provides a "one-stop" service for organizing exhibitions, with 68 events successfully held in the first nine months of the year, and 53 more planned for the second half [3] - The "Conference and Exhibition Incentive Program" and "Exhibition Financial Incentive Program" have been optimized to attract high-quality events aligned with the "1+4" economic diversification strategy [3] Group 3: Focus on Internationalization and Professionalization - The exhibition industry aims to enhance its internationalization and professionalization to attract high-value attendees and improve the quality and effectiveness of events [4] - The average spending of exhibition tourists exceeded 4,200 MOP, significantly higher than general tourists, indicating a positive impact on Macau's non-gaming revenue [4] Group 4: Integration with Other Industries - The exhibition industry is positioned as one of the four key sectors for economic diversification, facilitating the integration of exhibitions with tourism, sports, and technology [6] - Events like the European tourism conference and the FIA conference have successfully reinforced Macau's role in international tourism and sports [6] Group 5: Unique Competitive Advantages - Macau's unique characteristics, such as its role as a "China-Portuguese platform" and its cultural diversity, provide a competitive edge in the global exhibition market [8][9] - The integration of cultural elements into exhibitions enhances the overall experience, making participation more than just a business activity [9] Group 6: Upcoming Major Events - Major international events like the 18th World Chinese Business Conference and the inaugural Global Intelligent Machinery and Electronics Products Expo are set to showcase Macau's exhibition capabilities [10][11] - These events are expected to attract significant international participation, enhancing Macau's reputation for professional and efficient exhibition services [10][11] Group 7: Support for Mainland Enterprises - Mainland enterprises are encouraged to leverage Macau's platform for international market expansion, with support services available for investment and business establishment [12] - The government has introduced a plan to support the establishment of flagship stores in Macau, offering financial incentives to eligible brands [12]