全品类高端化战略加速兑现，小米汽车首次实现单季盈利

Core Viewpoint - Xiaomi Group has successfully implemented its high-end strategy across various product categories, achieving significant revenue growth and profitability in its automotive segment for the first time in a single quarter [1][3]. Financial Performance - In Q3 2025, Xiaomi reported total revenue of 113.1 billion yuan, a year-on-year increase of 22.3%, and an adjusted net profit of 11.3 billion yuan, up 80.9% [1]. - The company's R&D investment reached 23.5 billion yuan in the first three quarters of the year, nearing the total for the entire year of 2024 [1]. Business Segments - The smartphone segment saw a slight revenue decline from 47.5 billion yuan to 46 billion yuan, a decrease of 3.1%, primarily due to a drop in average selling price (ASP) [2]. - The IoT and lifestyle products segment grew from 26.1 billion yuan to 27.6 billion yuan, a 5.6% increase, driven by global sales of wearable devices [2]. - Internet services revenue increased from 8.5 billion yuan to 9.4 billion yuan, a growth of 10.8%, largely due to strong performance in advertising [3]. - The smart electric vehicle segment experienced a remarkable revenue increase of 197.9%, rising from 9.5 billion yuan to 28.3 billion yuan, with vehicle deliveries increasing by 173.4% [3]. Cost and Investment - Sales and marketing expenses rose to 8.3 billion yuan, a 32.3% increase, reflecting expansion efforts in retail and advertising [3]. - R&D spending in Q3 reached 9.1 billion yuan, a 52.1% increase, with total R&D investment expected to exceed 30 billion yuan for the year [3]. Workforce and Market Position - As of September 30, 2025, Xiaomi's R&D personnel count reached a record high of 24,871 [4]. - Xiaomi's stock price closed at 40.78 HKD per share on November 18, 2025, with a total market capitalization of 1.06 trillion HKD [4].