直营大退潮，腾势、鸿蒙智行、极氪等品牌三四线门店转为加盟

Group 1 - The core viewpoint of the articles highlights a significant shift in the sales strategy of various domestic electric vehicle brands, moving from direct sales to a dealer-based model, particularly in lower-tier cities [2][3][4] - Many brands, including Tengshi and Hongmeng Zhixing, are closing or transferring their direct sales stores to dealers, with a focus on retaining only those in first-tier cities [2][3] - The trend of converting direct sales to a mixed model of direct and dealer sales is becoming an industry norm, as evidenced by the significant reduction in the number of direct sales stores across various brands [3][4] Group 2 - The high operational costs associated with direct sales models are a major factor driving this shift, with estimates suggesting that maintaining a direct sales showroom can cost between 4 million to 5 million yuan annually [4][6] - The ongoing price war in the electric vehicle market has further pressured profit margins, leading to a decline in the average transaction price of electric vehicles, which fell below 160,000 yuan for the first time [6][7] - The transition to a dealer model is financially attractive for manufacturers, as it allows them to reduce costs and increase revenue through dealer guarantees and inventory management [6][7] Group 3 - The decline in direct sales has resulted in a loss of service quality and employee stability, as high turnover rates and unclear responsibilities have emerged in direct sales stores [7] - Despite the challenges, manufacturers are retaining direct sales in first-tier cities due to the benefits of direct consumer engagement and the potential for profitability in these markets [8][10] - Direct sales in first-tier cities also provide a stronger after-sales service capability, as seen in the case of Tesla, which has reported significant growth in service revenue and profitability in these regions [10]