森马服饰：公司在内部已建立IP全周期管理制度

Core Viewpoint - Semir Apparel emphasizes its dual brand strategy, focusing on adult casual wear under the Semir brand and children's clothing under the Balabala brand, aiming to deepen emotional connections with consumers through IP collaborations [1] Brand Strategy - The company operates two major brand clusters: Semir for adult casual wear and Balabala for children's clothing [1] - Each brand tailors its offerings based on brand positioning and consumer profiles, integrating IP resources to enhance engagement [1] IP Management - An internal IP full-cycle management system has been established, overseeing key processes from IP introduction to product development and sales [1] - The management system aims to streamline the integration of IP elements into product offerings [1] Product Development - Some products from Semir and Balabala incorporate pet elements, reflecting current consumer trends [1] - New product launches can be tracked through online platforms such as Tmall and Douyin, as well as physical retail stores [1]