NIQ Launches New Brand Traction Score Designed to Reveal How Effectively FMCG Brands Convert Shelf Presence Into Real Consumer Purchases

Core Insights - Coca-Cola has been recognized as the top FMCG brand in Western Europe for its effectiveness in driving conversions according to NielsenIQ's Brand Traction Score [1] Group 1: Brand Performance - The NIQ Brand Traction Score measures how effectively brands convert their shelf presence into actual consumer purchases [1] - This score combines insights from NielsenIQ's Consumer Panel, which tracks purchase frequency, and Retail Measurement data [1]