NIQ Launches New Brand Traction Score Designed to Reveal How Effectively FMCG Brands Convert Shelf Presence Into Real Consumer Purchases

LONDON--(BUSINESS WIRE)--Coca-Cola has been recognised as the top FMCG brand in Western Europe for its success in driving conversions, according to NielsenIQ (NIQ)'s Brand Traction Score, a new metric that measures how effectively brands convert their shelf presence into actual consumer purchases. The NIQ Brand Traction Score combines two of NIQ's most powerful data sources: insights from its Consumer Panel, which tracks how frequently shoppers buy a brand, and its Retail Measurement data, whic. ...