侯毅再转行，派特鲜生即将全面闭店

Core Viewpoint - The founder of Pet Fresh, Hou Yi, announced the closure of all Pet Fresh stores, citing the pet fresh food market as not being a viable business opportunity due to its small market size and inherent challenges [1][3]. Company Overview - Pet Fresh was Hou Yi's second entrepreneurial venture after leaving Hema, with plans to open 100 stores in Shanghai and securing $25 million in angel funding earlier this year [3]. - The first store opened in February 2023, featuring a 200 square meter space divided into various functional areas, focusing on fresh pet food and innovative products [3]. Market Analysis - The global pet fresh food market is projected to exceed $4.5 billion by 2025, with a compound annual growth rate (CAGR) of 21.3%, significantly outpacing the traditional dry food market's growth of 5.2% [4]. - However, the penetration rate of fresh food feeding in China is below 5%, compared to 36% in the United States, indicating potential growth opportunities [4]. Consumer Behavior - Consumers typically mix pet food types, with many prioritizing dry food and occasionally adding fresh food, influenced by marketing rather than nutritional necessity [5]. - The cost of fresh food is significantly higher, with monthly expenses for fresh food reaching 500-600 yuan, compared to 150 yuan for dry food, which may deter some pet owners [5]. Future Outlook - The pet fresh food market in China is still in its infancy and requires further development to mature [6]. - Despite the setbacks, Hou Yi expressed intentions to continue entrepreneurship, focusing on the retail and fresh food sectors, potentially transitioning to become a fresh food live-streaming host [6].