打造中俄经贸新场景 百年老街再添新坐标——俄罗斯国家馆·哈尔滨旗舰店启幕

Core Insights - The Harbin flagship store of the Russian National Pavilion marks the official launch of the only authorized store by the Russian Export Center in Heilongjiang Province, following the successful operation of the Beijing flagship store [1][2] Group 1: Project Overview - The Harbin flagship store is part of the "New High Ground for Opening Up to the North" strategy and leverages the cross-border logistics advantages of the Heilongjiang Transportation Investment Group [2][3] - The store features over 500 square meters of retail space, offering nearly 2,000 types of Russian products across nine categories, including candies, grains, dairy products, and beverages, with over 200 products being introduced to China for the first time [2] Group 2: Technology and Experience - The store incorporates a "traceability system" that allows consumers to scan a unique code for each product to view its entire sourcing process, ensuring official authenticity and source procurement [2][3] - The flagship store includes various functional areas such as an experience zone, live streaming area, and performance area, enhancing the consumer experience with offerings like authentic Russian coffee and desserts [2] Group 3: Future Developments - The Heilongjiang Transportation Investment Group has developed a "Russian Food Procurement Traceability Platform," which has completed system testing and will be showcased during the store's opening [3] - Future plans include deepening cooperation with the Russian Export Center to cover all categories of goods exported to China, establishing a digital identity for each product for comprehensive lifecycle management [3]