Dingdong(US:DDL) Yang Zi Wan Bao Wang·2025-11-18 11:59Core Viewpoint - Dingdong Maicai has launched the "True Assurance Fish" system, aiming to establish a verifiable safety control system for seafood, addressing consumer concerns regarding drug residues and heavy metals in a high-risk category of the fresh food industry [1][3]. Group 1: Safety Control Measures - The seafood industry faces challenges such as drug residues, parasites, and antibiotics, making safety a critical issue. The new system aims for systematic safety governance from source to table [3]. - The core objective of the system is to make seafood safety manageable, verifiable, and trustworthy, utilizing methodologies that include true traceability, a 100-day zero detection mechanism, and a 7+1 quality control system [3][7]. Group 2: Source Management - The platform implements dynamic screening and grading management of the supply chain based on multiple authoritative standards, including green certification and supply to Hong Kong certification [5]. - A unique water purification process is introduced, where fish are kept in clean water without drugs for temporary养殖, and must pass two drug residue tests before entering the market [5]. - The company has strategically invested in Qingyu Hall to achieve full digital monitoring of fish through a "four warehouses in one" model, which includes breeding, temporary养殖, water purification, and sales [5]. Group 3: Quality Assurance Mechanisms - Dingdong Maicai has established a "100-day zero detection" mechanism, requiring all samples of "True Assurance Fish" to have zero non-compliance results within a 100-day period, supported by a multi-level testing system [7]. - The company has set up on-site laboratories in key bases and a third-party pre-testing network, conducting over 260,000 batches of seafood testing annually [7]. - The platform has created the industry's first "7+1 quality control management system," covering eight critical links, and has received dual certifications from BRC and IFS [7]. Group 4: Future Developments - A "True Traceability System" will be trialed in December, utilizing digital methods to visualize information across breeding, testing, processing, and transportation stages [8]. - Consumers will be able to view the source, breeding methods, and testing records of "True Assurance Fish" through the app, enhancing transparency in a previously opaque area of seafood safety [8].