Walmart(US:WMT) Sou Hu Cai Jing·2025-11-18 12:07Core Insights - The Chinese supermarket industry is undergoing a structural transformation, with private label brands becoming a key growth driver [3] - Walmart's private label "Wojixian" has been upgraded to cover fresh produce, food, and beverages, focusing on three core principles: simple ingredients, collaboration with leading brands, and stable price-quality ratio [3] - By 2025, the sales of private label products in China's supermarket sector are expected to exceed 380 billion yuan, growing by 17% year-on-year, accounting for 9.2% of the overall retail market [3] Company Strategy - Walmart emphasizes deep collaboration with top suppliers, respecting their autonomy in choosing cooperation models, whether through exclusive brands or OEM [3] - The company aims for long-term growth for both itself and its suppliers through this collaborative approach [3] - The core competitive advantage of "Wojixian" lies in its stable price-quality ratio, which meets consumer demands for both quality assurance and reasonable pricing [4] Industry Trends - The trend of consumer upgrading indicates a growing demand for high-quality products at competitive prices [4] - "Wojixian" achieves a dynamic balance between price and quality through optimization of the entire supply chain and digital management [4]