Ge Long Hui·2025-11-18 12:23Core Insights - This year's Double 11 event marks Taobao's first global promotion across 20 countries and regions, transforming from a "Chinese shopping festival" to a global consumer celebration [1] - Taobao's "Overseas Growth Plan" has enabled merchants to enter international markets with zero barriers, resulting in over 200,000 signed merchants doubling their transaction volumes, significantly outpacing overall growth [1][9] - The platform has enhanced its logistics, payment, and localized operations, leading to unprecedented engagement from overseas consumers during Double 11 [1][9] Market Performance - Taobao experienced strong GMV growth in overseas markets such as Singapore, Malaysia, Australia, and Japan during the Double 11 period [1] - Daily active users (DAC) for overseas orders saw double-digit growth, with nine key markets reporting over 20% year-on-year increases [1][7] - New user acquisition in Thailand doubled compared to last year, driven by the introduction of Thai and English language versions [2][7] Supply Chain and Service Expansion - The introduction of new supply capabilities, including cross-border direct mail services for furniture and health products, has opened new growth avenues [9] - The successful pilot of cross-border free shipping for perishable food items in Hong Kong resulted in a transaction volume increase of over 50% [9] - Nearly one million new industry supplies were added for Double 11, showcasing the platform's commitment to diversifying offerings [7] Cultural Impact - The Double 11 event has evolved beyond mere transactions, becoming a cultural phenomenon among global consumers, with various products gaining popularity in different regions [9] - Taobao's global outreach reflects the growing influence of Chinese consumer culture, as evidenced by the diverse range of products appealing to local markets [9]