Bei Jing Shang Bao·2025-11-18 12:44Core Insights - WeChat Mini Programs have finally enabled virtual payments on iOS, marking a significant development in the ecosystem [1][6] - Apple has introduced a new Mini Apps Partner Program, reducing the commission rate for eligible developers from 30% to 15% for in-app purchases [3][6] - This collaboration is seen as a resolution to the long-standing commission dispute between WeChat and Apple, enhancing the payment experience for developers and users [1][5] WeChat Mini Programs and iOS Integration - WeChat's announcement indicates a commitment to improving the experience for iOS developers and users by integrating virtual payment capabilities [3][6] - The integration allows developers to open a new WeChat payment merchant account and utilize services like bill inquiries and fund withdrawals [4][5] - The current functionality is not available for in-app purchases on iOS, focusing instead on Android and other mobile systems [5][6] Impact on Developers and Users - The change is expected to activate previously limited commercial scenarios, such as knowledge payment, enhancing the overall WeChat ecosystem [5][7] - The integration is anticipated to attract more mid-to-long tail developers, promoting the scale of content payment scenarios [7] - Users will benefit from improved payment convenience, as previous methods often involved workarounds to bypass system restrictions [6][7] Market Implications - The resolution of the commission dispute is viewed as a significant expansion of Apple's ecosystem, with expectations for other platforms to follow suit [6][7] - The collaboration is likely to create a complementary relationship between WeChat Pay and Apple Pay, providing users with more flexible payment options [5][7] - Overall, this development is expected to enhance the transaction scale within the WeChat ecosystem, indirectly strengthening its payment capabilities [5][7]