卢伟冰称小米不盲目跟价格战,IoT营收毛利率连增7季

Core Viewpoint - Xiaomi's IoT business has shown consistent growth in revenue and gross margin over the past seven quarters, with a focus on innovation rather than engaging in price wars [1] Group 1: Financial Performance - In Q3, Xiaomi's IoT revenue reached 27.6 billion yuan, representing a year-on-year increase of 5.6% [1] - The gross margin for the IoT segment was 23.9%, which is an increase of 3.2 percentage points year-on-year [1] Group 2: Strategic Approach - Xiaomi's strategy emphasizes not participating in price wars and instead aims to stimulate user demand through innovation [1] - The company sees significant potential in expanding its home appliance exports, particularly in Southeast Asia and Europe, with plans to increase efforts in this area next year [1]