iQIYI(US:IQ) 智通财经网·2025-11-18 13:11Core Viewpoint - iQIYI reported its third-quarter financial results for the period ending September 30, 2025, showing total revenue of 6.68 billion RMB, with membership services revenue at 4.21 billion RMB, online advertising services revenue at 1.24 billion RMB, content distribution revenue at 640 million RMB, and other revenue at 590 million RMB [1][3]. Group 1: Financial Performance - Total revenue for the third quarter was 6.68 billion RMB, with a membership services revenue of 4.21 billion RMB, reflecting a quarter-on-quarter growth of 3% [1][11]. - Online advertising services revenue reached 1.24 billion RMB, while content distribution revenue was 640 million RMB and other revenue amounted to 590 million RMB [1]. Group 2: Content and Market Position - iQIYI maintained its leading position in the traditional content sector, with popular series and films achieving significant viewership and revenue [3][5]. - The series "生万物" and the film "捕风追影" were notable successes, with the latter achieving a box office of over 1.2 billion RMB [3][5]. - The platform's content ecosystem has expanded, with over 20,000 titles available, more than half of which are free [5]. Group 3: International Expansion and New Growth Areas - iQIYI's international business is seen as a second growth curve, with daily average international members reaching a record high and membership revenue growing over 40% year-on-year [14]. - The company is actively developing IP consumer products and offline parks, with significant progress in the construction of iQIYI parks in Yangzhou and Kaifeng, and a new park announced for Beijing [18]. Group 4: AI Integration and Innovation - AI technology has been deeply integrated into iQIYI's operations, enhancing efficiency and content production capabilities [4][10]. - The company launched an AI short film competition and established the "鲍德熹 · 爱奇艺AI剧场" to explore new content creation methods [10]. - AI has significantly reduced production costs for new content formats, such as "漫剧," and improved user experience through features like "速看" and the personal assistant "桃豆" [10][11]. Group 5: Advertising and Membership Engagement - Brand advertising revenue saw double-digit year-on-year growth, driven by popular content and targeted advertising products [15]. - Membership engagement initiatives, such as exclusive events and customized membership cards, have strengthened the emotional connection between fans and the platform [11].