消费金融正当时 激活古城新脉动
Sou Hu Cai Jing·2025-11-18 13:17

Group 1: Economic and Financial Initiatives - The article highlights the importance of consumer spending as a key driver for economic growth and a long-term strategy for transforming economic development in Shaoxing [1][6] - Construction Bank's Shaoxing branch has established a comprehensive consumer finance infrastructure, integrating credit and payment services into various consumption scenarios to stimulate market potential [1][6] - The bank has actively participated in local government initiatives, such as the "old-for-new" consumption policy, which has led to the opening of over 200 accounts for national subsidy funds, amounting to over 1 billion yuan [6] Group 2: Support for Local Businesses - The bank has provided financial support to local food enterprises, such as Zhejiang Fengxi Food Co., which received a "Double Guarantee Loan" to expand its production capacity [2][3] - Construction Bank has also assisted agricultural businesses by offering credit loans based on stable orders and good credit records, addressing the lack of collateral issues faced by farmers [3][4] - The bank's initiatives have helped local farmers and businesses increase their market reach and sales, contributing to rural revitalization efforts [4][5] Group 3: Consumer Engagement and Community Activities - The bank has launched various consumer engagement activities, including issuing government consumption vouchers that have significantly boosted local business traffic and sales [10][12] - The "Jianhang Life" app has been instrumental in facilitating consumer interactions and promoting local businesses, leading to a notable increase in customer footfall [10][12] - The bank has organized events to promote local agricultural products, enhancing the visibility and sales of local farmers' goods [4][12] Group 4: Financial Services for Specific Demographics - The bank has developed specialized financial services for the elderly, including personal pension accounts and customized insurance products, to meet the unique needs of this demographic [7][9] - Construction Bank has also focused on enhancing financial literacy among consumers, providing education on financial safety and fraud prevention during community events [9][10] - The establishment of a dedicated financial service network for the elderly reflects the bank's commitment to supporting this growing segment of the population [7][9]